In today’s digital world, one question every business owner should ask is: If a potential customer searches for my business online today, will they find me or my competitor? A professional website is no longer a luxury; it’s one of the smartest investments you can make for your business. Whether you’re a startup, SME, or […]

Why Do Many Businesses Fail Online? Research shows that 90% of small businesses that fail online do not have a proper digital strategy. So, what exactly is a Digital Strategy?What does it involve? Today, let me take you through it. It is very difficult to achieve success without having a clear and strong plan. As […]

Have you ever imagined that the right use of the internet and social media platforms can make it easier for your products and services to reach customers anywhere in the world? Today, I want to share a story about the benefits of using Google as a platform for your business and how being visible online […]

It was October 2023. I was at our office in Mikocheni, finalizing a project for one of our insurance clients when Nadya, a long-time friend of mine, walked in. She quietly pulled a chair, took a deep breath, and said: “Boss, I want to create an e-commerce website. I sell car oils, tyres, and spare […]