Have you ever imagined that the right use of the internet and social media platforms can make it easier for your products and services to reach customers anywhere in the world?
Today, I want to share a story about the benefits of using Google as a platform for your business and how being visible online can create unexpected opportunities.
A Simple Google Search That Created a Business Opportunity
It was one morning in April 2022. I was leaving home heading to the office when I received a phone call from an unfamiliar number.
I looked at the number for a moment, took a breath, and answered.
Me: Hello, good morning!
Caller: I’m fine, Faustine. I hope you are doing well. My name is (name withheld). I am calling because I need a website, and I would like it to be developed by a local Tanzanian company. I work for an international organization. I was searching on Google and came across your company, Rednet Technologies. I also realized that you provide these kinds of services. Is it possible for you to help us?
Me: Absolutely, we can help. When would you like the project to be completed?
Caller: Well, I would like it completed within three weeks. I will give your contact to my colleague at our office so that he can provide you with the full requirements. But first, I would like to know the estimated cost. (He laughed briefly.)
Me: I will be able to provide the cost once I understand your requirements better. No worries.
After discussing the project with his colleague, he called me back.
Caller: Faustine, I believe you have already discussed everything with my colleague. The reason we approached you is that we previously hired someone to develop our website, but unfortunately, we have not had a good experience.
He has never been cooperative. He does not complete the work, he ignores requested changes, and whenever we call him, he does not respond on time. Honestly, we are tired of working with him.
Me: (Honestly, I felt sorry hearing this. There is a very important lesson in the saying, “The customer is always king.”)
I replied, “Brother, I am sorry you went through that experience. I promise you that when working with Rednet Technologies, you will not face such challenges.”
Caller: Really? Okay, let us discuss the price. How much will the project cost?
Me: Considering the nature of your organization and the requirements submitted, the complete project will cost TZS 850,000.
Caller: Faustine, that price seems high. Are we sure we can work together?
Me: The price is actually fair considering that we will also provide you with professional business emails free of charge and offer one year of free maintenance support. Anytime you need changes, we will assist you without additional charges.
What do you think?
Caller: That sounds good. At least I can see that you may not be like the previous person we worked with. But the price is still a little high.
Me: That is understandable. Here is what we can do:
You can pay TZS 400,000 upfront, then TZS 250,000 during the development process, and finally the remaining TZS 200,000 after we complete the project.
Caller: Okay, I like that. However, I also want the website to appear on Google when people search for our services, so that customers can find us the same way we found you.
Me: Ah, that is a different service called Search Engine Optimization (SEO). It helps your website rank better on Google and makes it easier for potential customers to find.
Caller: Is that included in the website price?
Me: No, SEO is a separate service.
Caller: How much does it cost? Don’t overcharge me, my brother.
Me: Since SEO is a continuous process, it is charged monthly. The cost is TZS 100,000 per month.
Caller: Faustine, you have good prices. Tell me, what exactly will you do for that TZS 100,000?
Me: We will create two blog articles every month about your organization’s activities. We will add relevant images and optimize the content so that when people search for information related to your services, they can easily find you on Google.
Caller: Faustine, you have convinced me. Let us prepare the contract, and next week we will invite you for signing so that the work can start immediately. But please, don’t disappoint me.
Me: Don’t worry. We are ready to deliver.
That phone call marked the beginning of a strong business relationship.
After completing the website project, our client introduced us to five other organizations that needed similar services. Eventually, they also became our long-term clients.
Now the question is:
What attracted them to Rednet Technologies?
Continue reading to discover the secrets behind delivering excellent customer service.
Lessons: How to Benefit from Google as a Business Platform
In today’s business environment, especially online, where we often interact with people we have never met before, it is important to focus on the following:
1. Good Communication
The way you communicate with people online can open many opportunities and bring you new customers.
Avoid insulting, disrespecting, or looking down on people. Remember:
Technology never forgets.
Your online reputation can either attract customers or push them away.
2. Trustworthiness
Trust builds strong and long-lasting relationships with customers.
When people trust you, they are more likely to continue working with you and recommend your services to others.
3. Care About Your Customers and Their Challenges
Always ask your customers:
- Are they satisfied with your service?
- What improvements can you make?
- Are you delivering the results they expected?
When customers feel valued, they become loyal supporters of your business.
The secret to building successful customer relationships is found in these three things:
Good communication, trust, and genuine care.
Special Digital Growth Offer
As we approach the end of the year, Rednet Technologies is allowing businesses to take their services online and attract customers from every corner of the country.
Get your professional website today for only:
TZS 500,000 instead of TZS 850,000
And receive:
✅ Free SEO service
✅ Free website maintenance for one year
✅ Free digital business consultation
However, this special offer is limited.
It is available only for the first 10 businesses that register.
The offer ends just after that vacancy is full.
After that:
- Website development will return to TZS 850,000
- SEO services will cost TZS 100,000 per month
- Businesses that need continuous digital support can join our WhatsApp consultation group for only TZS 5,000 per month
How Can You Use the Internet to Grow Your Business?
If you are wondering how to use the internet effectively for your business, consider these strategies:
1. Use a Website and Social Media
Educate your customers about your products and services through professional online platforms.
2. Invest in SEO
Make it easier for customers to find your business when searching on Google.
3. Use Paid Advertising
Run sponsored campaigns to reach more potential customers quickly.
4. Learn Copywriting
Master the art of selling through powerful written content.
5. Use WhatsApp Professionally
Take advantage of WhatsApp Status, Broadcast lists, Groups, and direct communication to market your products.
If managing all these activities feels difficult because of time or other responsibilities, do not allow your business to disappear online.
Find a digital expert, share your business goals, agree on a suitable payment plan, and allow them to help your business grow.
Remember:
You do not have to do everything yourself. No one knows everything.
I hope that you have learned something valuable today.
Google is not just a search engine; it is a powerful business platform that can connect you with customers you never imagined reaching.
Your customers are already searching online.
The question is:
Will they find you?
For professional websites, SEO, digital marketing, and technology solutions:
Rednet Technologies Tanzania is ready to help you transform your business digitally.
📞 Call/WhatsApp: +255 765 834 754
📧 Email: info@rednet.co.tz
